Cookie Policy

Introduction

This Cookie Policy explains how London Plastering Service uses cookies and similar technologies on londonplasteringservice.com. It forms part of our Privacy Policy and should be read alongside it.

Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognise your device and remember information about your visit, such as your preferences and login state. Cookies are widely used to make websites work more efficiently and to provide information to website owners.

Under the Privacy and Electronic Communications Regulations (PECR), we are required to obtain your consent before setting non-essential cookies. We use a cookie consent banner that allows you to accept all cookies, reject all non-essential cookies, or manage your preferences individually.

Necessary Cookies

Necessary cookies are essential for the website to function correctly. They enable core features such as page navigation, security, and access to secure areas. These cookies cannot be disabled as the website would not work properly without them.

Cookie consent storage: Remembers your cookie consent preferences so you are not asked on every visit.
Session cookies: Maintain your session as you navigate between pages.
Security cookies: Protect against cross-site request forgery and other security threats.

These cookies are always enabled and are not dependent on your consent choices.

Functional Cookies

Functional cookies enable enhanced functionality such as remembering your preferences (e.g. language or region) and saved settings. These cookies are optional and are only set if you have granted functional consent.

Preference storage: Remembers your display and regional preferences.
Form memory: Temporarily remembers partially completed form fields.

Analytics Cookies

Analytics cookies collect anonymous information about how visitors use our website, such as which pages are most popular and how long visitors stay. We use this data to improve the website's performance and user experience. These cookies are only set if you have granted analytics consent.

Google Analytics (_ga): Distinguishes unique visitors. Duration: 2 years.
Google Analytics (_ga_*): Maintains session state. Duration: 2 years.
Microsoft Clarity (if installed): Collects usage data for heatmaps and session recordings. Duration: 1 year.

Advertising Cookies

Advertising cookies are used by Google Ads and similar platforms to measure the effectiveness of advertising campaigns and deliver relevant ads to users who have previously visited our website. These cookies are only set if you have granted advertising consent.

Google Ads (_gads): Used to measure conversion events from ad campaigns. Duration: 2 years.
Google Ads IDE cookie: Used for remarketing. Duration: 2 years.
Meta Pixel (_fbp): (if installed) Used by Facebook to deliver and measure advertising. Duration: 90 days.

Personalisation Cookies

Personalisation cookies allow us and our advertising partners to tailor content and advertisements based on your interests and browsing behaviour. This may include showing you ads for our services on other websites. These cookies are only set if you have granted personalisation consent.

Ad personalisation: Allows Google to show you ads based on your interests.
Content personalisation: Customises website content based on your preferences.

Google Cookies

We use several Google services that may set cookies on your device:

Google Analytics: Collects anonymous usage data. Cookie: _ga (2 years), _gid (24 hours).
Google Ads: Measures advertising conversions and remarketing. Cookie: _gads (2 years).
Google Tag Manager: Manages the loading of tracking tags. Does not set its own cookies but facilitates others.

All Google cookies are governed by Google's Privacy Policy available atpolicies.google.com/privacy. Under Google Consent Mode v2, these cookies are only set after you have granted the relevant consent.

Facebook / Meta Cookies

If Meta Pixel (Facebook Pixel) is installed, Meta may set cookies on your device to measure the effectiveness of Facebook advertising and deliver personalised ads. Meta cookies are only loaded if you have granted advertising consent. Meta's data practices are governed by their Privacy Policy atfacebook.com/privacy/policy.

YouTube Cookies

If our website embeds YouTube videos, YouTube may set cookies on your device when you interact with the video player. These cookies may include advertising cookies set by Google. We do not control YouTube cookies; you can manage them through YouTube's privacy settings atpolicies.google.com/privacy.

Cookie Duration

Cookies are stored on your device for different periods:

Session cookies: Deleted when you close your browser.
Persistent cookies: Remain on your device until they expire or you delete them. Typical durations range from 24 hours to 2 years depending on the cookie's purpose.

Our cookie consent record is stored for up to 12 months. After this period, we will ask for your consent again.

Managing Cookies

You can manage your cookie preferences at any time by clicking the cookie settings icon in the bottom-left corner of any page. This will open the cookie preferences modal where you can enable or disable each category of cookies and save your choices.

Your preferences are stored locally on your device and will be remembered on future visits. You can also revisit this page to learn more about each cookie category.

Browser Settings

In addition to our cookie management tools, you can control and delete cookies through your browser settings. Each browser has a different method for managing cookies:

Chrome: Settings > Privacy and security > Cookies and other site data
Safari: Preferences > Privacy > Cookies and website data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Edge: Settings > Cookies and site permissions > Cookies and site data
iOS Safari: Settings > Safari > Privacy & Security
Android Chrome: Settings > Privacy and security > Clear browsing data

For more information about managing cookies in your browser, visitallaboutcookies.org.

Please note that disabling all cookies may affect the functionality of our website and other websites you visit. Necessary cookies cannot be disabled.

Withdrawing Consent

You can withdraw your cookie consent at any time by:

Clicking the cookie settings icon in the bottom-left corner and updating your preferences.
Clearing your browser's cookies and site data, which will reset your consent and show the banner again.
Using your browser's privacy settings to block or delete specific cookies.

Withdrawing consent will prevent new cookies from being set, but existing cookies may remain on your device until they expire or you manually delete them through your browser settings.

We implement Google Consent Mode v2, which is Google's framework for managing user consent in accordance with GDPR and PECR. Under Consent Mode v2:

ad_storage: Set to "denied" by default. Only granted if you accept advertising cookies.
analytics_storage: Set to "denied" by default. Only granted if you accept analytics cookies.
ad_user_data: Set to "denied" by default. Only granted if you accept advertising cookies.
ad_personalization: Set to "denied" by default. Only granted if you accept personalisation cookies.
functionality_storage: Set to "denied" by default. Only granted if you accept functional cookies.
security_storage: Always set to "granted" as these are necessary for website security.

This means that before you grant consent, Google tags operate in a "consentless" mode where they send limited, anonymous data (called "cookieless pings") that do not use cookies or identify you. Once you grant consent, the relevant tags begin using cookies for full measurement and personalisation.

If you have any questions about our use of cookies, please contact us atoffice@londonplasteringservice.com.