Introduction
London Plastering Service ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website londonplasteringservice.com or use our plastering services.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Privacy and Electronic Communications Regulations (PECR). We are registered in the United Kingdom and operate as a construction trade business serving the Greater London area.
Data Controller
London Plastering Service is the data controller for the personal data we collect through this website. This means we are responsible for deciding how and why your personal data is processed.
Company name: London Plastering Service
Email: office@londonplasteringservice.com
Phone: +44 7460 892826
Service area: All London boroughs
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
Information We Collect
We collect the following types of personal data:
Contact Form Data
When you submit a quote request or enquiry through our contact form, we collect your name, email address, phone number, postcode, property type, the service you require, and any message you provide. This information is used to respond to your enquiry and provide a quotation.
Quote Request Data
If you request a quote, we may collect additional details about your project including the property address, scope of work, photographs you share with us (via WhatsApp or email), and any specific requirements. This data is used to prepare an accurate estimate and to schedule work if you choose to proceed.
Analytics Data
We use Google Analytics to collect anonymous usage data about how visitors interact with our website. This includes page views, session duration, traffic source, and general geographic information. Analytics data is aggregated and does not identify you personally unless combined with other data.
Device and Technical Information
We automatically collect certain technical information when you visit our website, including your device type (mobile, tablet, desktop), browser type, operating system, screen resolution, and the pages you visit. This information helps us optimise the website for different devices and troubleshoot technical issues.
IP Addresses
Your IP address is collected by our server and by third-party services such as Google Analytics and Google Ads. IP addresses are used to provide and maintain the service, analyse usage, and prevent abuse. Under Google Consent Mode v2, IP addresses for analytics and advertising purposes are only collected if you have granted consent.
Log Files
Our web server maintains log files that record technical information about visits, including timestamps, requested URLs, referral URLs, user agents, and IP addresses. These logs are retained for a limited period for security and troubleshooting purposes.
How We Use Your Data
We process your personal data for the following purposes:
- Providing quotations: To respond to your enquiry and prepare a plastering quote.
- Service delivery: To schedule and carry out plastering work at your property.
- Communication: To contact you about your enquiry, quote, or ongoing work.
- Website improvement: To analyse how our website is used and improve its content and performance.
- Marketing: With your consent, to send relevant offers and updates about our services.
- Legal compliance: To meet our legal and regulatory obligations.
- Security: To protect our website and users from fraud, abuse, and unauthorised access.
Cookies
We use cookies and similar technologies on our website. Cookies are small text files stored on your device when you visit a website. We categorise our cookies into necessary, functional, analytics, advertising, and personalisation cookies.
Before any non-essential cookies are placed on your device, we ask for your consent through our cookie consent banner. You can accept all cookies, reject all non-essential cookies, or manage your preferences at any time. Detailed information about the cookies we use is available in our Cookie Policy.
We implement Google Consent Mode v2, which means that before you grant consent, all advertising and analytics tracking is denied by default. No advertising or analytics cookies are set until you explicitly consent.
Marketing & Advertising Data
Google Ads
We use Google Ads to measure the effectiveness of our advertising campaigns. With your consent, Google tracks conversions (such as form submissions and WhatsApp clicks) to understand which ads lead to customer action. This data is processed by Google under their privacy policy. Without your consent, Google Ads tracking cookies are not set and conversion measurement is disabled.
Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as how often users visit, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our website. Google may transfer this information to servers located outside the UK/EU. With Google Consent Mode v2, analytics data is only collected if you have granted analytics consent.
Google Tag Manager
We use Google Tag Manager to manage the deployment of our tracking tags. Google Tag Manager itself does not process personal data but facilitates the loading of other Google tags based on your consent preferences.
Meta Pixel / Facebook Pixel
If installed, Meta (Facebook) Pixel may be used to measure the effectiveness of Facebook advertising. Meta Pixel cookies are only loaded if you have granted advertising consent.
Microsoft Clarity
If installed, Microsoft Clarity may be used to understand how users interact with our website through session recordings and heatmaps. Clarity cookies are only loaded if you have granted analytics consent.
Embedded Content
Our website may embed content from third-party providers, such as Instagram posts or YouTube videos. These third parties may set cookies on your device when you interact with the embedded content. We do not control these cookies; please refer to the respective provider's privacy policy for more information.
Data Retention
We retain your personal data only for as long as is necessary for the purposes for which it was collected:
- Lead and enquiry data: Retained for up to 24 months after your last enquiry.
- Quote data: Retained for 12 months after the quote is issued, or longer if the quote leads to a project.
- Customer project data: Retained for 7 years for tax and accounting purposes.
- Analytics data: Aggregated data retained for up to 26 months; raw data deleted earlier.
- Server logs: Retained for 90 days for security purposes.
- Cookie consent records: Retained for the duration of your consent or until withdrawn.
After these periods, your data is deleted or anonymised so that it can no longer be used to identify you.
Third-Party Processors
We share your personal data with the following third-party processors:
- Google LLC: Google Analytics, Google Ads, Google Tag Manager — governed by Google's privacy policy and GDPR terms.
- Meta Platforms Inc.: Meta Pixel (if installed) — governed by Meta's privacy policy.
- Microsoft Corporation: Microsoft Clarity (if installed) — governed by Microsoft's privacy policy.
- WhatsApp / Meta: When you contact us via WhatsApp, your message is processed by WhatsApp.
- Email service providers: Used to send email notifications and responses to your enquiries.
- Hosting and infrastructure providers: The platform that hosts our website and database.
All third-party processors are engaged under appropriate data processing agreements and are required to protect your personal data in accordance with UK GDPR and EU GDPR.
Legal Basis for Processing
We process your personal data under the following lawful bases:
- Consent (Article 6(1)(a)): For marketing communications, advertising cookies, and analytics cookies where you have given consent.
- Contract (Article 6(1)(b)): To provide quotations and carry out plastering work where you have requested our services.
- Legal obligation (Article 6(1)(c)): To comply with tax, accounting, and other legal requirements.
- Legitimate interests (Article 6(1)(f)): For website security, fraud prevention, and improving our services, where these interests are not overridden by your rights.
Your Rights
Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:
- Right of access: You can request a copy of the personal data we hold about you.
- Right to rectification: You can ask us to correct inaccurate or incomplete data.
- Right to erasure: You can ask us to delete your personal data ("right to be forgotten").
- Right to restrict processing: You can ask us to limit how we use your data.
- Right to data portability: You can request your data in a structured, machine-readable format.
- Right to object: You can object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent: You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
- Right to lodge a complaint: You can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or your local data protection authority.
To exercise any of these rights, please contact us at office@londonplasteringservice.com. We will respond to your request within one month.
Data Deletion Requests
If you would like us to delete your personal data, you can submit a data deletion request by emailing office@londonplasteringservice.com with the subject line "Data Deletion Request". Please include enough information for us to identify your records (such as your name and email address or phone number).
We will delete your personal data within 30 days of receiving a valid request, unless we are required to retain it for legal reasons (such as tax records). You can also withdraw consent for cookies at any time by clicking the cookie settings icon in the bottom-left corner of any page.
International Data Transfers
Some of our third-party processors (including Google and Meta) may transfer your personal data to servers located outside the UK and European Economic Area (EEA). These transfers are carried out under appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA), Standard Contractual Clauses, or the UK-US Data Bridge. We ensure that any international transfer of your data provides a level of protection equivalent to that required under UK GDPR and EU GDPR.
Children\u2019s Privacy
Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, please contact us and we will take steps to delete that information.
Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using HTTPS/TLS.
- Access controls limiting who can view and process personal data.
- Regular security reviews and updates to our systems.
- Secure data storage with our hosting provider.
- Staff awareness of data protection obligations.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will update the "Last updated" date at the top of this page whenever we make changes. We encourage you to review this policy periodically to stay informed about how we protect your data.
If we make material changes to this policy, we will notify you by posting a prominent notice on our website or by sending you a notification (if we have your contact details and you have consented to receive communications).
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: office@londonplasteringservice.com
Phone: +44 7460 892826
Service area: All London boroughs
You can also exercise your data protection rights by contacting the UK Information Commissioner's Office at ico.org.uk.